When you take your gown off the night of your wedding, hang it up and allow it to air dry.  This will allow for sweat, body oil, and dirt to settle.  Once the gown is dried, it can be put into a black breathable garment bag, which will allow air to move freely.  Be sure to avoid plastic bags, which can set stains and cause the formation of new ones as well.

Plan to clean and preserve your dress immediately so stains do not set.  If you are heading to your honeymoon, we recommend asking a friend to drop your gown off for cleaning.  It is important to clean your gown through a company that specializes in bridal.  Most dry cleaners are not set up for bridal gowns and could potentially cause harm to your dress.  We recommend working with your bridal salon, as any reputable bridal salon should have the perfect recommendations for cleaning and preservation.  For example, at The Dress Shop, our cleaning and preservation services also include minor repairs as well.